LONDON, ENGLAND: The Connected Car is set to revolutionise the automotive experience, according to a new industry report from global growth strategy consulting company Ipsos Business Consulting. Traditionally, car ownership brings with it high costs and stress levels, as well as significant commuting times. But the automotive industry is in the early stages of radical transformation that will see the connected car becoming the most advanced computing device that we own. "The extent of business re-engineering faced by automotive companies should not be under-estimated" said Per-Henrik Karlsson, Country Head for Korea at Ipsos Business Consulting. "Effectively, automotive manufacturing companies are extremely large industrial companies, yet they must now seek to transform themselves into data analytics companies. The car will become a mobile device, much the same as your tablet or smartphone – except more literally in this case. The challenge is immense and there is a possibility that we see some existing companies being marginalized or disappearing from a marketplace in which they are currently a major player." Karlsson commented.