Ipsos Business Consulting engaged as Industry Consultant by Most Kwai Chung Limited for its listing on the Main Board of the Hong Kong Stock Exchange (stock code: 1716.HK）on Mar 28, 2018. The Group recorded over-subscription of around 6,288 times in its public offering to become the highest over-subscribed IPO in Hong Kong.
The Group is the operator of local satirical magazine 100Most and online video outlet TVMost in Hong Kong.
Ipsos Business Consulting's IPO consulting team conducted an Independent Market Review, covering the industry development and competitive landscape of the online advertising industry, magazine and book publishing industry in Hong Kong. During the IPO process, Ipsos Business Consulting collaborated with the Group, IPO sponsor and its legal advisors to complete the contents of the prospectus as well as address all follow-up questions from the HKEX.
According to Ipsos Business Consulting's analysis, the total revenue of online advertising industry in Hong Kong has increased from approximately HK$1.5 billion in 2011 to approximately HK$5.9 Billion in 2016, at a CAGR of approximately 31.5%. During the forecast period from 2017 to 2021, the total revenue of the online advertising industry in Hong Kong is expected to grow from approximately HK$6.7 billion to approximately HK$8.9 billion, at a CAGR of about 7.4%. The circulation revenue of the consumer magazine publishing market in Hong Kong has increased from approximately HK$3.4 billion in 2011 to approximately HK$3.5 billion in 2016, at a CAGR of approximately 0.6%. The total revenue of the book publishing market in Hong Kong has decreased from approximately HK$1,336.1 million in 2011 to approximately HK$1,317.0 million in 2016, at a negative CAGR of approximately 0.3%. However, driven by the growth of electronic books market, the revenue of the book publishing is expected to grow from approximately HK$1,319.7 million in 2017 to approximately HK$1,430.2 million in 2021 with a CAGR of approximately 2.0% .