The client was keen to develop a better understanding of the private pest control operators (PCO) market in Russia. The main objective of this study was to support them in defining opportunity areas through a better understanding of this market by profiling the main market players, analysing the value chain, and understanding current PCO practices and end customer needs and expectations.
The client produces a diverse portfolio of products across three industries: agriculture, materials science and pharmaceutical. They have consolidated companies in over 70 countries and their products are distributed worldwide through both direct sales and local distributor networks.
The client felt that they didn't have enough of an understanding of the PCO market in Russia in order to make strategic decisions on how to grow their market share there. Ipsos Business Consulting was therefore engaged to help them with defining opportunity areas through a better understanding of the market.
Secondary research followed by in-depth interviews with key stakeholders was undertaken to gain a comprehensive understanding of the PCO market. Interview respondents included a mix of supply side and demand side stakeholders: PCO companies, customers of PCO companies, industry experts, competitors and distribution channel players.
Four steps were undertaken to create a comprehensive understanding of the market:
Ipsos presented the client with key findings of the research, demonstrating a thorough understanding of all areas of the market. Opportunities and implementation initiatives were also presented which could then be put into action:
These key strategic recommendations were used to underpin both the client's short term and long term market goals and strategies.