A leading agricultural machinery manufacturer was looking for the opportunity to aggressively grow its market in ASEAN. For this study, Thailand, Indonesia and Myanmar were selected first since they possess high market potential. Ipsos Business Consulting worked with client teams to quantify the market potential for the product, develop a winning value proposition, evaluate the client's current business model and then devise a new business strategy to best match the opportunities for each market.
The client is a global manufacturer of capital goods, including agricultural machinery, with thousands of dealers present across 190 countries.
The client was looking for a way to grow their business more aggressively in these countries as well as to improve their competitiveness. Ipsos Business Consulting was selected for their experience and knowledge in the industry and because they could also provide the client with the solution they were seeking.
Factors that eventually led the client to be able to identify sustainable growth opportunities in Thailand, Myanmar and Indonesia:
Ipsos Business Consulting worked closely with the client to devise a comprehensive business model tailored to each target market, covering opportunities available in the market, barriers to growth, key competitive advantages and a roadmap to success. Ipsos Business Consulting also aided the client in terms of evaluating their current business model and revising it accordingly. The client is currently adopting the new model and gradually making necessary changes so that they can achieve their target.