Cookie Policy

Cookie Policy

Cookie Policy

What are Cookies?

A cookie is a small file attachment, which is placed in the browser of your computer or on your mobile device. So-called "first party cookies" are cookies controlled by the company, which operates the domain on which the cookies are placed. Ipsos Business Consulting cookies are therefore "first party cookies". Whenever we allow third parties to use cookies through the web pages and apps of Ipsos Business Consulting, these cookies are "third party cookies".

In addition to cookies, other comparable tracking technologies may be used. For example, they include tracking pixels (called pixel tags, web bugs, or GIFs), tracking URLs or software developer kits (SDKs). A tracking pixel is a tiny graphic only one pixel in size which is sent either via a web page request, in an app, in an advertisement, or in the HTML email format sent to your email address. Pixels can be used to request data from your device, for example your type of device or your operating system, the IP address, and the time of your visit. Pixels are also used to operate and access cookies in your Browser. Tracking URLs can be used to determine via which referring website the Ipsos Business Consulting. web pages or apps are visited. SDKs, however, are small code components within apps, which work in a manner similar to cookies and tracking pixels.

For the purposes of the present rules regarding cookies, all of these technologies are collectively referred to as "cookies".

Depending on their function and their intended use, cookies can be divided into four categories*: technical cookies, functional cookies & cookies necessary for the purpose of the company, analytic cookies, and cookies for marketing purposes.

Your cookie settings on Ipsos Business Consulting


Cookies on This Website Which Do Not Require Consent – Technical Cookies, Functional Cookies & Cookies Necessary for the Purpose of the Company - (Strictly necessary)

Strictly necessary cookies  (technical cookies, functional cookies & cookies necessary for the purpose of the company),  also referred to as  "strictly necessary cookies",  ensure functions without which you could not use this website as intended. These cookies are exclusively used by Ipsos Business Consulting and are therefore so-called first party cookies.

We want to offer our users modern and user-friendly web pages and apps, which automatically reflect their wishes and needs. For such purpose, we use technical cookies to be able to display our website to you and ensure proper functioning. Technical cookies are also used to create the user account, log in, and manage your bookings. This is indispensable for correct functionality of our website.

In addition to technical cookies, Ipsos Business Consulting also uses functional cookies & cookies necessary for the purpose of the company. Without such cookies (functional cookies & cookies necessary for the purpose of the company), functions, which permit convenient, efficient and user-friendly surfing on our websites and our apps, for example, your preferred language and currency preferences as well as your searches and accommodations you have viewed earlier, are no longer available. In addition, these cookies can also be used to store your log-in data to ensure that you do not need to reenter them again every time you visit our page. Your password, however, is always encrypted. These functional cookies & cookies necessary for the purpose of the company are indispensable for the functioning of our website considering that they enhance user-friendliness and ensure that your visit to Ipsos Business Consulting is as pleasant as possible. They also ensure that reports about web/app activities can be prepared and to provide other use with the website/app. The legal basis for use of these cookies necessary for the purpose of the company is Article 6, Paragraph 1, letter f of the Basic Data Protection Regulation. Strictly required cookies can not be deactivated using the function of this page. You can deactivate cookies in general in your browser at all times.



List of Cookies Which Do Not Require Consent

First Party CookiesPurposeExpiration DateCategory
CookieConsentThis essential cookie store has been consented to the use of cookies.365 daysFunctional cookie
rack.sessionThis cookie is used for session handling mechanism.SessionFunctional cookie
_ibc_sessionThis cookie is used for session handling mechanism.SessionFunctional cookie


Cookies on This Website Which Require Consent

In addition to  technical cookies, functional cookies & and cookies necessary for the purpose of the company (strictly necessary cookies),  Ipsos Business Consulting also uses  analytic cookies  to obtain an idea of how visitors use Ipsos Business Consulting to improve and further develop our pages and apps, to analyze the effectiveness of advertisements and notices, and to ensure that we continue to remain interesting and relevant. The collected information is aggregated and therefore analyzed in an anonymous manner.

Ipsos Business Consulting also integrates third party contents in this website. For example, this includes the installation of social plugins of different social networks. These third party providers may theoretically install cookies while you visit the Ipsos Business Consulting website and, as a result, for example, receive information that you have accessed a Ipsos Business Consulting website. Please visit the websites of such third party providers to receive more information regarding their use of cookies. Whenever you have decided to basically not grant or withdraw your consent for the use of cookies which require consent, we will ensure that these cookies are no longer installed on your computer in the future. Whenever you decide against technical cookies, functional cookies and cookies necessary for the purpose of the company, under some circumstances, you may not be able to use some functions on our web pages and apps.

In addition to our own  "first party cookies",  Ipsos Business Consulting uses some advertising partners who assist us to make the Internet offering, the website, and apps more interesting for you. Therefore, when you visit the web pages or apps, so-called  "third party cookies"  of partner companies  (cookies for marketing purposes)  are also installed on your hard disk. They are temporary/permanent cookies, which are automatically deleted after the specified time. These temporary or permanent cookies are stored on your hard disk and are automatically deleted after the specified time. The cookies of our partner companies only contain pseudonymous, in most cases even anonymous data.


List of Cookies Which Require Consent

First Party CookiesPurposeExpiration DateCategory
BizoIDThis cookie is used to measure the success of ads on LinkedIn (LinkedIn)5 monthsMarketing Cookie
UserMatchHistoryThis cookie is used to measure the success of ads on LinkedIn (LinkedIn)6 monthsMarketing Cookie
bcookieThis cookie is used to measure the success of ads on LinkedIn (LinkedIn)2 yearsMarketing Cookie
frThis cookie is set when explicit consent is given and the user is logged in to Facebook.3 monthsMarketing Cookie
langThis cookie is used to measure the success of ads on LinkedIn (LinkedIn)SessionMarketing Cookie
lidcThis cookie is set when explicit consent is given and the user is logged in to Facebook.1 dayMarketing Cookie
personalization_idThis cookie is used to measure the success of ads on LinkedIn (LinkedIn)2 yearsMarketing Cookie
facebookThe Facebook pixel is an analytics tool that allows measuring the effectiveness of advertising as well as the segmentation based on users' behavior.30 daysMarketing Cookie


Cookie Categories

Technical Cookies 

Strictly necessary cookies (technical cookies) are required to be able to navigate on a website or in an app and use their functions. Without such cookies, functionalities can not be ensured, for example, creating the user account, logging in and managing your bookings, or also navigating between different pages of the website.

 Functional Cookies & Cookies Necessary for the Purpose of the Company 

Functional cookies allow a website to store information, which has already been provided (e.g. the selection of preferred language and currency as well as your searches and accommodations already viewed by you), and offer users improved, personal functions. These cookies collect anonymized information and cannot monitor your movements on other websites. They are only used to improve the pages, apps & user behavior. Without such cookies, we would be unable to identify errors in our websites and apps or also monitor user behavior of ongoing improvements of the websites/apps to be able to offer each and every user the best information and functions for our service.

 Analytic Cookies 

Analytic cookies collect information about how a website/app is used. The data collected by us cover pages you have visited, referring and exit pages, platforms used, and emails you have opened and to which you have reacted.

This also means that we may collect data regarding your usage behavior on the website/app, including the number of mouse clicks on a specific page, mouse movements, scrolling activities, search terms entered by you, and the test entered by you in the respective fields. In addition, we use analytic cookies as a part of our online/mobile advertising campaigns to find out how users use our pages or apps after viewing an online ad. This also includes advertisement on third-party pages.

 Cookies for Marketing Purposes 

Cookies for marketing purposes are used to display ads which are relevant for the user and target his or her specific interests.

In addition to our own "first party cookies", Ipsos Business Consulting uses some advertising partners who assist us to make the Internet offering, the website, and the apps more interesting for you. Therefore, whenever you visit the web pages or apps, cookies of partner companies are also stored on your hard disk. They are temporary/permanent cookies, which are automatically deleted after the specified time. These temporary or permanent cookies are stored on your hard disk and are automatically deleted after the specified time. The cookies of our partner companies also only contain pseudonymous, in most cases even anonymous data. In this respect, some of our advertising partners also collect information beyond the website about which pages you have visited earlier, to be able to show you advertising which matches your interests as much as possible. These pseudonymous data are not combined with your personal data at any time. They are exclusively intended to allow our advertising partners to provide you with advertising which might be of actual interest for you.


Use of Cookies on www.ipsosconsulting.com

Like most websites you visit, Ipsos Business Consulting also uses cookies to improve the user experience both for one-time as well as repeated visits of the website. For example, this allows you to switch between pages in an easier and more expedient manner, to create user profiles. Cookies are either installed by our website (first party cookies) or by other websites & services whose contents are displayed on our website (third party cookies). These third-party providers may install cookies as long as you are logged in on their pages and visit our website. Ipsos Business Consulting Group has no control over the cookie settings of these websites. Please visit the websites of the third party providers to receive more information about their use of cookies.


Managing and Deleting Cookies

Use the upper button to easily reject or accept cookies which require consent. You may also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow accepting or rejecting all cookies or only accept certain types of cookies. The process to manage and delete cookies can be found in the Help function integrated in your browser. Whenever you restrict the use of cookies, you may not be able to use all interactive functions of our website/apps.


Functional Cookies & Cookies Necessary for the Purpose of the Company:

Google Analytics

Google Analytics is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", meaning text files which are stored on your computer and permit analysis by Google of the use of our offering. The information collected by the cookie regarding use of our web pages and apps (including your IP address) is usually sent to a Google server in the US and stored there. Please note that, on our web pages, the code "gat._anonymizeIP();;" was added to Google Analytics to ensure anonymized collection of IP addresses (so-called IP masking). Therefore, based on our instructions, your IP address is only documented by Google in a shortened version, which ensures anonymization and makes it impossible to determine your identity. In case IP anonymization is activated on our web pages, your IP address is first shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases, the complete IP address is transmitted to a Google server in the US and shortened there. Google will use the aforementioned information to analyze your use of our web pages and apps, prepare reports about the web pages and app activities for us, and provide other services for us in connection with the use of web pages/apps and the Internet. The IP address, which is sent by your browser within the scope of Google Analytics, is not combined with other Google data. These data are only transferred by Google to third parties according to the legal regulations or within the scope of contract data processing. In no case will Google combine the data with other data collected by Google. By using this website or app, you agree to processing of the data collected about you by Google, the above-described manner of data processing, as well as the specified purpose. You can prevent the storage of cookies based on the respective setting of your browser software; however, we herewith inform you that, in this case, it may not be possible to fully use all functions of our web pages & apps. You may also prevent collection of the data generated by the cookie and related with your use of these web pages (including your IP address) for Google as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link.

For more information regarding Google Analytics and data privacy, please see: http://tools.google.com/dlpage/gaoptout?hl=en


Analytic Cookies

User Tracking on Websites Beyond Ipsos Business Consulting - DoubleClick by Google

Doubleclick by Google is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Doubleclick by Google uses cookies to show you ads which are relevant for you. Your browser is assigned a pseudonymous identification number (ID) to check which ads are displayed in your browser and which ads are viewed. The cookies contain no personal information. The use of DoubleClick cookies only allows Google and its partner web pages to display ads on the basis of prior visits of our or other web pages on the Internet. The information generated by the cookies is sent by Google to a server in the US for analysis and is stored there. Data are only transferred by Google to third parties in compliance with the legal regulations or within the scope of contract data processing. In no case will Google combine your data with other data collected by Google.

By using our website or app, you consent to the processing of the data collected about you by Google, the above said type of data processing, as well as the specified purpose. You may prevent the storage of cookies by using the respective setting of your browser software; however, we herewith inform you that, in this case, it may not be possible to fully use all functions of our web pages. You may also prevent the collection of data generated by the cookies and related to your use of these web pages for Google as well as the processing of such data by Google by downloading and installing the browser plugin available via the following link under the Item DoubleClick Deactivation Plugin. Alternatively, you may deactivate the Doubleclick cookies on the page of the Digital Advertising Alliance at the following link.


Cookies for Marketing Purposes

Facebook

Within our website and apps, we use pixels of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. In the process, so-called tracking pixels are integrated on our pages. When you visit our website/apps, the tracking pixel creates a direct connection between your browser and the Facebook server. As a result, Facebook receives information from your browser that your device accessed our website/apps, among other information. If you are a Facebook user, Facebook can associate your visit of our pages with your user account. As the pixel is accessed by your browser, Facebook can furthermore determine whether a Facebook ad was successful. As a result, we can determine the effectiveness of Facebook ads for statistical and market research purposes. In this case, we use a procedure during which no datasets, in particular no e-mail addresses of our users – whether encrypted or unencrypted – are sent to Facebook.

You can find more information regarding this topic in the Data Privacy Notice of Facebook at https://www.facebook.com/about/privacy/. Please click here if you want to prevent the collection of data via Facebook pixels. Alternatively, you may deactivate Facebook pixels on the page of the Digital Advertising Alliance at the following link: http://www.aboutads.info/choices

Within our website and apps, we use pixels of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. In the process, so-called tracking pixels are integrated on our pages. When you visit our website/apps, the tracking pixel creates a direct connection between your browser and the Facebook server. As a result, Facebook receives information from your browser that your device accessed our website/apps, among other information. If you are a Facebook user, Facebook can associate your visit of our pages with your user account. As the pixel is accessed by your browser, Facebook can furthermore determine whether a Facebook ad was successful. As a result, we can determine the effectiveness of Facebook ads for statistical and market research purposes. In this case, we use a procedure during which no datasets, in particular no e-mail addresses of our users – whether encrypted or unencrypted – are sent to Facebook.

You can find more information regarding this topic in the Data Privacy Notice of Facebook at https://www.facebook.com/about/privacy/. Please click here if you want to prevent the collection of data via Facebook pixels. Alternatively, you may deactivate Facebook pixels on the page of the Digital Advertising Alliance at the following link: http://www.aboutads.info/choices/


Google Adwords Conversion Tracking

In addition, this website uses Google Conversion Tracking. Google Adwords installs a cookie on your computer whenever you accessed our website via a Google ad. These cookies expire after 30 days and are not used for personal identification. When a user visits certain pages of the Ipsos Business Consulting website/apps and the cookie has not yet expired, Google and Ipsos Business Consulting can determine that the user clicked on an ad and was forwarded to this page. Each and every Adwords customer receives a different cookie. Cookies can therefore not be tracked via the web pages of Adwords customers. The information which is collected through conversion cookies serves to prepare conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers (Ipsos Business Consulting) find out about the total number of users who clicked on their ad and who were forwarded to a page with a conversion tracking tag. However, they do not receive any information which can be used to personally identify any users. If you do not want to participate in the tracking procedure, just click the upper bottom to conveniently accept or reject cookies which require consent.

You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers make it possible to accept or reject all cookies or only accept certain types of cookies. The procedure to manage and delete cookies can be found in the Help function, which is integrated in the browser. In case you restrict the use of cookies, you will not be able to use all interactive functions of our website/apps. To deactivate Google Conversion Pixels, please block the "googleadservices.com" cookie in your preferred browser. Click here for Google's Data Privacy Notice regarding conversion tracking.


Google Remarketing

This website/app uses the remarketing function of Google Inc. This function serves to show interest-based ads to website & app visitors within the Google advertising network. For such purpose, a so-called cookie is installed, which makes it possible to recognize a visitor as long as such visitor accesses web pages belonging to the advertising network of Google. On such pages, the visitor may be shown ads which refer to contents accessed earlier by the visitor on the Ipsos Business Consulting website/apps, which use the remarketing function of Google. According to its own statement, Google does not collect any personal data in the process. If you do not wish to participate in the tracking procedure, click the upper button to conveniently accept or reject cookies which require consent. You may also adjust the respective settings at http://www.google.com/settings/ads. Alternatively, you may deactivate the use of cookies for interest-based advertising via the Network Advertising Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.


Deactivating or Managing Your Browser Settings

The following list provides additional information on how to deactivate or manage your cookie settings in your browser:

 Google Chrome:  https://support.google.com/chrome/answer/95647?hl=en

 Firefox:  https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

 Internet Explorer  https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

 Safari  https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac




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