Market Understanding

Market Understanding

Market Understanding

Ipsos assists clients globally to enter, evolve and expand in emerging and developed markets through fact based market analysis. Ipsos Business Consulting has been assisting clients with their growth strategies since 1994 and has a strong track record with more than 7,000 market understanding engagements covering established and emerging markets globally, both B2C and B2B. The areas of specialization include:

  • Market Opportunity Assessment
  • Competitive Analysis
  • New Product Development
  • Distribution Channel and Value Chain Analysis
  • Market Entry Strategy
  • Partner Diligence
  • Initial Public Offering (IPO)

The decision to enter, evolve and expand in a market is complex and unstructured. There are multiple stages involved in this decision process and it is imperative that every step is backed up by facts that confirm the realities of the market place rather than just a consultant's view on what you will find, based on their experience of unrelated markets in different parts of the world.

Ipsos Business Consulting with its vast experience in the growth strategy space, has developed a unique approach over the last quarter of a century and offers its clients methodologies and expertise in all of these stages.

In addition to our Market Understanding teams around the globe, we also have the Initial Public Offering (IPO) team that is led by IPO hubs in Shanghai and Hong Kong in the People's Republic of China.

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