The cogs that turn to keep global markets moving are capital intensive with long-planning cycles. They offer both immense opportunities and risks that are driven by developments in technology, management, manufacturing practices, consumer lifestyles, and macro-consumption trends.
It's important that as a business leader you understand your customer's needs in B2B markets with complex purchasing requirements. You need to accurately size and forecast opportunities alongside market potentials on a global scale. For years, Ipsos has partnered with industrial businesses in both developed and developing markets to help them make multi-million dollar decisions.