Doing business used to be relatively simple. Clients operated in a known world and in markets where they had long-established relations with people and partners who knew and understood their business.
Opportunities always existed in lesser known and emerging markets, but they tended to expand their business in a tried-and-tested fashion — by repeating what they had proved worked before in other markets.
Today, the world has changed significantly. New markets are opening and developing every day. Technology and ease of travel and transport have immeasurably increased access to places that were once well off the beaten path. However, while it seems easier to find information about these places, companies still lack the on-the-ground knowledge and evidence-based research to help them make smart decisions about how to do business in a new (or existing) market, or even if they should be doing business there at all.
While technology has been an empowering force, it has also seen the rise of disruptive innovators whose businesses can pose an existential threat to incumbents who fail to move with the times.
Furthermore, as recent events such as the global financial crisis, Brexit, and the election of Donald Trump have shown, developments in the most-established markets can have significant repercussions with far-reaching and long-term implications around the world. These events, along with the impact of demographic shifts and the needs of new, powerful customer segments, are causing companies to review and revise their business models and strategies, even in markets where they have operated for generations.
Ipsos Business Consulting helps organisations navigate these complex situations. Since 1994, we have been helping companies develop a clear understanding of the markets they operate in or are interested in expanding to.
We are a purpose-driven consultancy that believes knowledge empowers organizations and enables them to create opportunities and generate growth around the world. We do this by drawing on our network of market specialists and consultants who have unparalleled on-the-ground knowledge and extensive experience in key established, emerging and frontier markets around the world. While we have offices in 20 countries across five continents, our experience and ability to provide organizations with fact-based consulting and business strategies extends beyond that well-established geographic footprint.
Here at Ipsos Business Consulting we are united and driven by our mantra "Build · Compete · Grow" — three words that encapsulate who we are and what we do.
Not only does this purpose-driven proposition define who we are, it also clearly establishes what we are not.
We are very happy doing what we do best: connecting with businesses that thirst for knowledge and helping them achieve their goals by providing strategic advice based on market facts that draws on our extensive on-the-ground experience and generates insights through targeted research. We pride ourselves on being specialists and do not feel the need to be everywhere. We are not interested in becoming general management, human resources or IT consultants. We know our experience and methodology are best in class and we're happy to say so.
Furthermore, we know our purpose and reason for being directly addresses the top three questions asked by business leaders, namely:
Over the past three decades, we have developed several proprietary tools and processes that answer these questions to help clients "Build · Compete · Grow".
While we tailor each engagement to the specific needs of a client, we do not sway from our purpose or proposition. We know we have a unique and compelling offering that "Build · Compete · Grow" encapsulates perfectly. We take time to make sure clients fully understand this proposition, why it is ingrained in our DNA at Ipsos Business Consulting, and how it will generate for them unparalleled insights and the specific knowledge they need to make the most effective decisions for their business. Once we are united in our approach, we work together as a team to deliver the results clients need.