ASEAN Lubricants

Business Unit Strategy – Lubricants Industry in South East Asia

Providing practical advice for business! That is our vision and the guiding principle behind Ipsos Business Consulting Southeast Asia team's unique range of methodologies for clients operating in the ASEAN Lubricants arena. Our consultants employ a structured and practical approach to solving business problems, with a determination to provide insights and recommendations that are firmly based upon the realities of the local market: recommendations that make sense for your business and are practical and feasible to implement. Our focus is always on ensuring we help our clients to successfully meet their key business challenges: this is the foundation of our success.

The chemicals industry is going through a challenging time at the moment, with much of the production now occurring in developing markets. Growth in the demand for lubricants – both industrial and automotive – is also being driven by Asian markets. Lubricant manufacturers are revisiting their strategy for emerging markets and Asian countries in particular. As part of assessing where future growth will come from, local, regional and international producers would like to further increase their revenue and profit from the ASEAN lubricants market. This is causing them to look at their business unit strategy for ASEAN: a fresh evaluation of the market characteristics, their lubricant product ranges in automotive, industrial and marine sectors and the size of the opportunity – both for the core ASEAN lubricants markets and for other international markets.

Our team has worked with clients across the Asia Pacific, including detailed business unit strategy engagements covering China and India. Our ASEAN consultants’ results speak for themselves: we have helped several of our clients to develop winning business models for key ASEAN markets including Vietnam, Philippines, Malaysia, Indonesia, Thailand and the wider Mekong Sub-region. We help our clients from the initial development of the business unit strategy, specific Go-to-Market projects, through to competitive insights for the lubricants industry.

Our ASEAN Lubricants Team

Our South East Asia team is happy to discuss how your company can ‘Build, Compete and Grow’ within the ASEAN Lubricants market, and share some insights into the market characteristics. With offices in Bangkok, Ho Chi Minh City, Hanoi, Jakarta, Kuala Lumpur, Manila and Singapore, we offer a strong team that has over 20 years’ experience of Go-to-Market and Business Unit Strategy in South East Asia.

Karthik Ramamurthy
Global Business Unit Strategy Lead

Lynn Morgan
Head – USA and Europe

Phong Quach
Head – Vietnam
+84838329820 - Ext: 107

Douglas Cassidy
Head - Indonesia

Kiranjit Singh
Head – Malaysia

Chukiat Wongtaveerat
Country Head – Thailand
+66 2088 0111