ASEAN Pulse: Bringing you the ASEAN way...
If you're looking for some good cheer in a pretty gloomy world at the moment, consider the opportunities that exist in South East Asia, home to fast-growing economies that are now written into the landscape and an increasing focus as the region moves towards integrating their economies by 2015. In this edition of the ASEAN Pulse we identify five key trends in South East Asia as well as a country view for Indonesia and the Philippines. You can download the January 2013 report here.
Peter Snell, Global CEO of Ipsos Business Consulting, was invited on the Dubai Premium Business radio programme by Dubai Eye 103.8.
During the talk-show, Peter discussed the following topics:
Analysts warns of potholes in Myanmar
Myanmar is an enticing proposition for investors. It is a new, emerging economy that will produce an ever-growing number of middle-income consumers. But it is a country with very little reliable economic and market data available. Investors would be well advised to treat all existing secondary data with extreme caution.
It will be some time before reliable secondary data is available for most of the markets within this country. In this Boardroom Briefing organised by Ipsos Business Consulting, distinguished speakers were enthusiastic about the opportunities that would arise in Myanmar but alerted business leaders about some of the challenges that they would face.
Decisions made now can have enduring consequences. A lack of market understanding or insufficient forward planning can have detrimental consequences that could plague your new business ventures for years to come. Commercial and operational issues, competitive positioning, building robust supply chains, understanding laws and regulations, employee remuneration-all of these issues bring challenges in a new market such as Myanmar.