Our Competitive Intelligence solution helps your business accurately assess competitive threats, in order to support your long-term strategic planning or short-term tactical decisions.
A key challenge for business is how to ensure that competitive intelligence reaches those stakeholders that can use it effectively. Our structured approach to the competitive insights discipline begins by taking a top line view of the market, followed by a deep dive assessment of selected competitors. The final stage involves planning for the future. All of this is done in full partnership with your sales and marketing leadership team.
The key modules within the Competitive Insights solution are:
- MAP OF THE LANDSCAPE: An overview of your current and potential competitors, and changes in the market environment. These include an assessment of the overall threats to your business as well as evolving customer behaviour.
- BENCHMARK: This in-depth assessment of selected competitors explores their positioning, market performance, conduct and strategies. We bring together stakeholders for an assessment of the key competitive factors, and use gap analysis to track potential threats in the market.
- ANTICIPATION AND PRE-EMPTING: Regular monitoring of your competitors provides you with insight on when and how quickly you need to move to pre-empt market threats.