Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges. It is estimated that around 70% of the economy is controlled by the state. Iran is emerging from a long period of isolation due to economic and political sanctions, led by the United States of America. Investors will likely find that the country's public servants and officials have little or no experience of receiving and handling FDI related requests. Add to this the amount of unknowns about the various industry sectors and key players within them, businesses will need FDI plans that are supported by a strong Go-to-Market Strategy and comprehensive competitive intelligence. Ipsos Business Consulting’s Iran industry guide, authored by the team that we have put together to assist you with your market entry plans, highlights some of the potential that Iran can offer to foreign investors.