Publications Business Unit Strategy

Ipsos Publications

Download PDF (2.02 MB)

Go-to-Market Strategy in Indonesia
Ipsos Flair: Dealing with the opposites

The Ipsos Flair series of manuals is designed to help businesses formulate a strategic planning approach to countries they do not really know well, or where they may simply project their own stereotypes. We have previously published Ipsos Flair for Thailand in 2015 and 2017. Now we launch Ipsos Flair for Indonesia: Dealing with the Opposites – a unique introduction to the most significant economy within Southeast Asia.

Undefined

Ipsos Publications

Download PDF (3.15 MB)

Sugar - What next?

Obesity is the third greatest social burden driven by human beings, after smoking and war, violence and terrorism. And while sugar consumption is far from the only cause of this, it is increasingly in the spotlight.

Undefined

Ipsos Publications

Download PDF (735 KB)

Identifying Opportunities Within ASEAN’s Universal Healthcare Programmes

This paper provides a summary review of market opportunities related to universal healthcare programmes in ASEAN – with a special focus on Indonesia, Vietnam and the Philippines. As each country’s population joins its national health system, extensive partnerships are needed to fill the demand for hospital beds, qualified doctors, modern equipment, quality medicine and after-sales service.

Undefined

Ipsos Publications

3D Printing - The genesis of a new realm of possibility in manufacturing and supply chain

3D Printing is a powerful technology that some are describing as revolutionary. Whilst many industrial manufacturers have been slow to adopt the technology, the number of companies adapting their manufacturing process and supply chains is expected to increase as the materials that can be used in 3D printing expand and the speed of printing improves: there are already reports of US research labs creating 3D printers that work at speeds of 5-6 times that of existing commercial 3D printers. This industry guide from Ipsos Business Consulting looks at the potential developments in industrial manufacturing with a spotlight on China, India and the ASEAN countries.

Undefined

Ipsos Publications

The New Lubricant Trade in ASEAN – A promising new era

Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants. ASEAN is an association of 10 member countries located in South East Asia. This new Ipsos paper explores the future growth potential in the region's lubricant industry.

Undefined

Ipsos Publications

Iran - A New El Dorado?

Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges. It is estimated that around 70% of the economy is controlled by the state. Iran is emerging from a long period of isolation due to economic and political sanctions, led by the United States of America. Investors will likely find that the country's public servants and officials have little or no experience of receiving and handling FDI related requests. Add to this the amount of unknowns about the various industry sectors and key players within them, businesses will need FDI plans that are supported by a strong Go-to-Market Strategy and comprehensive competitive intelligence. Ipsos Business Consulting’s Iran industry guide, authored by the team that we have put together to assist you with your market entry plans, highlights some of the potential that Iran can offer to foreign investors.

Undefined

Ipsos Publications

Connected Car

The digital revolution has barely begun in the automotive industry. Having said that, automakers are racing to offer "connected" car services, which include features such as in-car internet access, entertainment systems, and integration with smartphones, traffic lights, and other vehicles. Today, the cars produced by the major automotive OEMs are built with automotive embedded systems. Soon they will become communicating objects. Ipsos Business Consulting expects that there will be 69 million connected cars on the road by 2020, equivalent to 75% of all cars shipped globally. There is a clear challenge for vehicle manufacturers, who are now engaged in a process of digital transformation, something that has previously been alien to heavy engineering companies. Connected Car, and the move into the Mobility arena, will see OEMs delivering new services expected by motorists, who are looking for functions similar to those already available on their smartphones and portable devices. Download the Ipsos Industry Report to find out more.

Undefined

Ipsos Publications

Download PDF (849 KB)

Go-to-Market Strategy for Thailand: Ipsos Flair - Beyond the concerns

The Ipsos Flair series of manuals is designed to help businesses formulate a strategic planning approach to countries they do not really know well, or where they may simply project their own stereotypes. We published our first Ipsos Flair for Thailand in 2015. This 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country.

2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth. The government looks to stimulate economic activity through state spending and incentives for private business investment. Recognising that old solutions aren’t working and that new effort is required, the government has vowed to deliver Thailand 4.0, a value-based economy focused on innovation and sustainable technology, demonstrating a clear ambition to move the country ahead. However, without supporting details it remains unclear how this will be achieved. “Beyond the concerns” highlights the continuing challenges and corresponding opportunities that present themselves in respect of changes in wider Thai society.

Download Ipsos Flair and email thailand.bc@ipsos.com with your questions and comments about the contents, or to find out more about investing in Thailand and South East Asia.

Undefined

Ipsos Publications

Download PDF (868 KB)

Geared for Health - ASEAN's Healthcare Industry

Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.

The paper provides a commentary on the opportunity for growth within the ASEAN healthcare sector as well as the strength of Thailand, Malaysia and Singapore in the global healthcare industry.

 

Undefined

Ipsos Publications

Opportunities and Challenges in China’s 3D Printing Market

Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering. Ipsos Business Consulting research reveals hype surrounding the technology as a key limiting factor. Outlandish claims about the uses of 3D printing are creating confusion in the market which is in turn stalling its development. However, opportunities exist for agile companies who are able to dispel such myths by effectively communicating and marketing the technology’s practical applications. Concerted efforts by both government and the private sector to bridge the knowledge gap will be essential to ensure long-term growth.

中国3D打印市场中的机遇和挑战

尽管3D打印科技有潜力在包括从教育、医疗到设计、工程等一系列行业中掀起创新浪潮,事实上,相比于许多相关行业专家之前的预测,3D打印技术在中国的普及速度相对较为缓慢。益普索市场咨询的本次研究旨在破除导致3D打印行业发展的局限因素,包括社会和市场对这一门前沿科技的错位理解,揭示3D打印技术的实际应用价值。行业中对于3D打印技术应用的夸大说辞在终端用户群体造成了许多误解和疑惑,进而影响了行业的发展进程。然而,对于积极进取致力于通过有效传播推广3D打印技术在各行业中可实现的实际应用价值的公司来说,该行业中潜藏着巨大的潜力。相关政府机构和私营部门的紧密合作,搭建起产业上下游知识互通的桥梁,将成为保障3D打印行业长期发展的基础。

 

Undefined

Pages

Subscribe to RSS - Publications Business Unit Strategy