The confluence of economic growth, rising middle class, and upcoming ASEAN Economic Community have drawn many international players to the potential of frontier markets. Today, we see luxury brands such as Rolls-Royce and BMW in Cambodia – with more brands following suit. We also see increasing affluence – for example, Sri Lanka, whose Gross Domestic Product (GDP) per capita rose from US$859 in 2000 to US$3,256 in 2013. If we were to look beyond the current wave of optimism, the question is, how substantial is the market potential of frontier markets vis-a-vis their risks? Which market is likely to emerge as the front runner?
Investing in Brazil 2016 - Disenchantment Pragmatism & Hope
After the success of our first Ipsos Flair in Brazil, made possible thanks to the great reception of our clients and the commitment of our teams, we are pleased to present the second edition. The scenario has significantly changed within a year, and some of the expected promises were delayed. The most commonly heard ‘when’ words are: recession, protests and disenchantment.
Nevertheless, Ipsos is not here to whine. On the contrary, it is in turbulent waters like these that navigation requires more command; because it opens a safe way.
The general increase in raw material price resulted in the increase in production cost of leather garment, which pushed up the average price of leather jacket per piece (at manufacturer level) in China. Contact firstname.lastname@example.org for more information.
The world balance of power is changing and our customers are entering new markets.
The Ipsos Flair series of manuals is designed to help businesses formulate a strategic planning approach to countries they do not really know well, or where they may simply project their own stereotypes.
Following on from the original France Flair and subsequent editions covering Italy, China and Brazil, we now present Ipsos Flair Thailand!
Ipsos Flair Thailand provides an essential briefing on:
The country’s values and mood
The influence of its history, religion and culture
The local people’s vision of the future, their ambitions, desires and ideals
How these factors shape how consumers behave, and how they relate to brands
Opportunities and Challenges in China’s 3D Printing Market
Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering. Ipsos Business Consulting research reveals hype surrounding the technology as a key limiting factor. Outlandish claims about the uses of 3D printing are creating confusion in the market which is in turn stalling its development. However, opportunities exist for agile companies who are able to dispel such myths by effectively communicating and marketing the technology’s practical applications. Concerted efforts by both government and the private sector to bridge the knowledge gap will be essential to ensure long-term growth.