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Ipsos Publications

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Go-to-Market Strategy in Indonesia
Ipsos Flair: Dealing with the opposites

The Ipsos Flair series of manuals is designed to help businesses formulate a strategic planning approach to countries they do not really know well, or where they may simply project their own stereotypes. We have previously published Ipsos Flair for Thailand in 2015 and 2017. Now we launch Ipsos Flair for Indonesia: Dealing with the Opposites – a unique introduction to the most significant economy within Southeast Asia.

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Ipsos Publications

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Sugar - What next?

Obesity is the third greatest social burden driven by human beings, after smoking and war, violence and terrorism. And while sugar consumption is far from the only cause of this, it is increasingly in the spotlight.

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Ipsos Publications

Creating Opportunity - How to build a new era of trade for post-Brexit Britain

The referendum on the UK's membership of the European Union was a pivotal moment for the country. Whilst the uncertainty surrounding the UK's access to the single market has understandably dominated the discussions to date, this is an opportune time to reflect on the strength, depth and history of Britain's trade with the rest of the world and the many trade agreements that facilitate this trading. Change brings with it a degree of uncertainty. But it also brings an opportunity to reshape the growth agenda. As British business looks to pinpoint where the new trade opportunities exist, Ipsos Business Consulting latest industry guide examines some of the developed and emerging markets that offer evolving opportunities for British business.

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Ipsos Publications

Iran - A New El Dorado?

Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges. It is estimated that around 70% of the economy is controlled by the state. Iran is emerging from a long period of isolation due to economic and political sanctions, led by the United States of America. Investors will likely find that the country's public servants and officials have little or no experience of receiving and handling FDI related requests. Add to this the amount of unknowns about the various industry sectors and key players within them, businesses will need FDI plans that are supported by a strong Go-to-Market Strategy and comprehensive competitive intelligence. Ipsos Business Consulting’s Iran industry guide, authored by the team that we have put together to assist you with your market entry plans, highlights some of the potential that Iran can offer to foreign investors.

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Ipsos Publications

Indonesia's Aquaculture Industry - Key Sectors for Future Growth

The main growth driver for Indonesia's fisheries is the fact that key commodities such as fish and shrimp continue to enjoy strong demand domestically and abroad respectively. The main domestic factor is the fact that the archipelago nation of more than 250 million people is a major consumer of fish. Fish consumption per capita was estimated at 33.76 kg / year in 2014. Thanks to wide coastline and warm tropical climate, Indonesia has become one of the top 4 nations in fishery production. Download this publication to read about the opportunities within Indonesia's aquaculture industry.

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Ipsos Publications

Meat Market - Mind the Gap!

As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand. This paper provides commentary on the growth and trajectory of Vietnam’s meat industry, as well as a close look at the market gap for businesses seeking successful investment in Vietnam’s meat sector.

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Ipsos Publications

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Go-to-Market Strategy for Thailand: Ipsos Flair - Beyond the concerns

The Ipsos Flair series of manuals is designed to help businesses formulate a strategic planning approach to countries they do not really know well, or where they may simply project their own stereotypes. We published our first Ipsos Flair for Thailand in 2015. This 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country.

2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth. The government looks to stimulate economic activity through state spending and incentives for private business investment. Recognising that old solutions aren’t working and that new effort is required, the government has vowed to deliver Thailand 4.0, a value-based economy focused on innovation and sustainable technology, demonstrating a clear ambition to move the country ahead. However, without supporting details it remains unclear how this will be achieved. “Beyond the concerns” highlights the continuing challenges and corresponding opportunities that present themselves in respect of changes in wider Thai society.

Download Ipsos Flair and email thailand.bc@ipsos.com with your questions and comments about the contents, or to find out more about investing in Thailand and South East Asia.

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Investing in Iran Paper

Iran: A New El Dorado

Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges. It is estimated that around 70% of the economy is controlled by the state.

 

English

Brexit Strategy Paper

CREATING OPPORTUNITY: How to build a new era of trade for post-Brexit Britain

The referendum on the UK's membership of the European Union was a pivotal moment for the country. Whilst the uncertainty surrounding the UK's access to the single market has understandably dominated the discussions to date, this is an opportune time to reflect on the strength, depth and history of Britain's trade with the rest of the world and the many trade agreements that facilitate this trading.

 

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Meat Industry Paper

Vietnam’s Meat Market: Mind the Gap!

As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.

 

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