Ipsos Publications

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Commercial Drone Adoption in Agribusiness

AgDrones in the market today are commonly associated with remote sensing, hyper-spectral imaging, and sophisticated data analytics for precision agriculture practices. However, investigating the current adoption and usage of AgDrones in selected Asian markets, an often overlooked functional application of this technology lies in its capability to resolve more traditional farming challenges, redefining the potential paths to adoption in the continuing assessment of market attractiveness for AgDrones. Download this publication to learn more about the factors that influence the scope, pace, and roadmap of AgDrone adoption the impact to relevant value chain playes.