Ipsos Publications

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Meat Market - Mind the Gap!

As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand. This paper provides commentary on the growth and trajectory of Vietnam’s meat industry, as well as a close look at the market gap for businesses seeking successful investment in Vietnam’s meat sector.