Ipsos Publications

Thailand Automotive After Sales 2016

Thailand has witnessed a sharp decline in new car sales in recent years. In common with other automotive markets, the OEMs and dealerships have also seen a steady decline in the profit margins within the new vehicle sales business, along with an extension of car life. All of this makes the after sales business increasingly important in the efforts to maximise revenues and profit across the industry. At the same time, the country is experiencing significant change within the after sales market, putting the OEMs’ market share at risk. This Industry Report looks at the opportunities and trends within the Thai automotive after sales market, including how the changes in customer behaviour are giving rise to a need for existing and new players to re-examine their after sales business model.

2016年泰国汽车零件市场销售情况

近年来,泰国新车销量大幅下降。与其他汽车市场的相同之处在于,OEM厂商和经销商的新车销售利润率随着汽车生活的普及稳步下降。这一切都使得汽车零件业务在行业收入和利润最大化中发挥日益重要的作用。与此同时,泰国的汽车零件市场正在经历重大变化,OEM厂商的市场份额危机四伏。本行业报告着眼于泰国汽车零件市场的机遇和趋势,包括客户行为变化让现有和新进的市场参与者不得不重新审视其汽车零件业务的经营模式。