Thailand has witnessed a sharp decline in new car sales in recent years. In common with other automotive markets, the OEMs and dealerships have also seen a steady decline in the profit margins within the new vehicle sales business, along with an extension of car life. All of this makes the after sales business increasingly important in the efforts to maximise revenues and profit across the industry. At the same time, the country is experiencing significant change within the after sales market, putting the OEMs’ market share at risk. This Industry Report looks at the opportunities and trends within the Thai automotive after sales market, including how the changes in customer behaviour are giving rise to a need for existing and new players to re-examine their after sales business model.