Ipsos Publications

Opportunities and Challenges in China’s 3D Printing Market

Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering. Ipsos Business Consulting research reveals hype surrounding the technology as a key limiting factor. Outlandish claims about the uses of 3D printing are creating confusion in the market which is in turn stalling its development. However, opportunities exist for agile companies who are able to dispel such myths by effectively communicating and marketing the technology’s practical applications. Concerted efforts by both government and the private sector to bridge the knowledge gap will be essential to ensure long-term growth.

中国3D打印市场中的机遇和挑战

尽管3D打印科技有潜力在包括从教育、医疗到设计、工程等一系列行业中掀起创新浪潮,事实上,相比于许多相关行业专家之前的预测,3D打印技术在中国的普及速度相对较为缓慢。益普索市场咨询的本次研究旨在破除导致3D打印行业发展的局限因素,包括社会和市场对这一门前沿科技的错位理解,揭示3D打印技术的实际应用价值。行业中对于3D打印技术应用的夸大说辞在终端用户群体造成了许多误解和疑惑,进而影响了行业的发展进程。然而,对于积极进取致力于通过有效传播推广3D打印技术在各行业中可实现的实际应用价值的公司来说,该行业中潜藏着巨大的潜力。相关政府机构和私营部门的紧密合作,搭建起产业上下游知识互通的桥梁,将成为保障3D打印行业长期发展的基础。