ASEAN Agribusiness

Agriculture and Animal Health in South East Asia

When thinking about the Agriculture Industry in South East Asia, it is not unusual for the initial perception to be that it is an industry dominated by rice production. This is understandable when you consider that the world’s two largest rice exporting countries – Thailand and Vietnam – are ASEAN member states, forecast to grow around 45% of the world’s trade by 2020. But South East Asia is much more than. Most of the instant coffee that we drink in Europe is grown in Vietnam, the world’s second largest exporter of coffee beans. Malaysia is a major exporter of palm oil, the region is the nucleus of world rubber production and its aquaculture industry supplies seafood to grocery stores around the world.

Every country in the region has long since achieved food security. As average incomes continue to rise we see that ASEAN citizens are reducing their intake of traditional staple diet items such as rice and enjoying new food products and tastes. Food tastes are changing at differing rates across the region, with a move towards healthier consumption being led by the citizens of the city state, Singapore. This is presenting challenges and opportunities for players within the industry.

Investors that are looking to Build, Compete and Grow within the Asia Pacific region really should be giving the South East Asia agriculture and animal health markets serious consideration.

With growth stagnating in Indonesia’s overfished fisheries, further growth will likely be fueled by the nation’s aquaculture industry. Of particular interest is the strong growth that has been exhibited by the shrimp aquaculture industry, representing a great growth opportunity for animal health companies that can provide yield protection solutions.

Rank 14th most populated country in the world; 94 million Vietnamese are increasing their consumption of meat, aided by higher incomes and steady population growth. Despite this relatively stable growth trend in recent years, the livestock industry and meat processing sector has not been able to respond to the current consumption demand.

Changes in international market conditions have left Vietnamese swine farmers in a precarious situation. With the end of the once-lucrative border trade with China, Vietnamese farms will need to focus on cost-cutting measures and animal health and feed players will have to consider the emerging factors and changing landscape for their strategy in Vietnam in the years ahead.

With the dramatic increase in ASEAN population over past decades, challenges remain on the supply side to keep up with the growing food demand. Understanding upcoming trends of crop production will help create robust strategic plan and unlock many opportunities in CLMV.

Our ASEAN Agriculture and Animal Health Professionals

Contact our team of agribusiness consultants for a discussion about how your company can Build, Compete and Grow within the ASEAN agriculture and animal health sectors. With offices in Bangkok, Ho Chi Minh City, Hanoi, Jakarta, Kuala Lumpur, Manila and Singapore, we offer a strong team that has over 20 years’ experience of Go-to-Market and Business Strategy in South East Asia.



Chukiat Wongtaveerat
Head – Thailand
chukiat.wongtaveerat@ipsos.com
+66 2088 0111


Lynn Morgan
Head – USA and Europe
lynn.morgan@ipsos.com
+4402030594995


Masatoshi Shioda
Head – Japan
masatoshi.shioda@ipsos.com
+81368678269


Phong Quach
Head – Vietnam
phong.quach@ipsos.com
+84838329820 - Ext: 107


Douglas Cassidy
Head - Indonesia
douglas.cassidy@ipsos.com
+6281288539293


Kiranjit Singh
Head – Malaysia
kiranjit.singh@ipsos.com
+60322975679

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