Sales Detector

Sales Detector – B2B Sales Strategy and Lead Generation

Sales Detector provides actionable solutions that help our clients improve the real-world effectiveness of their sales force by focusing on five key areas.
1. Development of a B2B Customer Database
2. Prioritising Potential Customers
3. Understanding Usage and Behaviours
4. Value Proposition Development
5. Sales Strategy Development
Key Client Questions

  • What B2B customer segments will give me high-value sales and how should my sales force approach them?
  • How complete is my existing CRM system and does it capture all of the high value customers within my addressable market?
  • How should I define segments within my business customers? Which segments should my sales force prioritise?
  • What factors affect my customers’ decision-making processes? What do they think of my business and how can my business serve them better?
  • Which customers offer the most potential for my business and what are their requirements? What Value Proposition should I use?
  • How should I modify my sales and marketing strategy to take advantage of the opportunities for my business?
Our Solution

Sales Detector determines which B2B customer segments will lead to high-value sales, and how your sales force should approach them. Success comes when your sales strategy is built upon a deep understanding of market facts. Clients typically utilise Sales Detector for:
Our methodology contains 5 important stages:
  • B2B CUSTOMER DATABASE DEVELOPMENT: We construct a database of customers in your target markets, featuring basic contact details for fast access.
  • PRIORITISING POTENTIAL CUSTOMERS: We use in-house modelling to create a shortlist of potential customers for your sales force.
  • UNDERSTANDING OF USAGE AND BEHAVIOURS: We provide additional information on key contacts, as well as their usage and consumption and other key criteria.
  • VALUE PROPOSITION DEVELOPMENT: We present key data on potential benefits and value, in order to help our clients create a winning strategy with customers.
  • SALES STRATEGY DEVELOPMENT: We produce an updated Sales and Marketing Strategy for your business, along with an Action Plan that your sales team can implement in the short term.