Few industries are as dynamic and diverse as the retail sector. Today's retailers grapple with an increasingly complex environment. The advent of the internet has paved the development of new marketing and distribution channels, thereby redefining traditional retail business models and value propositions. Rising globalization will also feature prominently in the emerging retail landscape as increasingly more retailers expand into fast-growing economies such as China and India. At the same time, shifting demographic trends will result in the emergence of new customer segments and consumer needs.
With so many variables at stake, the strategy for growth needs to be evaluated against a backdrop of risk and uncertainties. Retailers will also need to constantly review their value propositions and offerings in order to stay relevant and differentiated.
Ipsos' retail practice enables companies to align their strategies across critical decision points such as sales and marketing, distribution, product development and supply chain management.