Our CEO


Peter Snell - CEO

Peter Snell has been the CEO of the Business Consulting division since August 2006. Previous roles with Ipsos for Peter include being the CEO North Asia and Chairman Asia Pacific.

Originally from London, England, Peter is currently living in Hong Kong. Over the past 30 years he has resided in Hong Kong, Thailand, Singapore and Japan.

Peter’s areas of expertise include retailing, FMCG, media, and industrial products along with experience in many other product fields.

Peter’s career spans over 40 years involving him in all aspects of the business cycle ranging from Greenfield startups, mergers, acquisitions, and integration programmes.

Since becoming CEO, Peter has refined the positioning and refocused the business consulting offering. We are known as being a strategic business firm that assists clients globally to build, compete, and grow in emerging and developed markets through fact-based market analysis. This emphasis gives business consulting a unique position that fits closely with both client requirements and the overall Ipsos offering.

As CEO, Peter has emphasised the need for business consulting to continue to develop its products and services in line with both the needs of the clients, and the aspirations of the staff, to provide more sophisticated analysis and insight.