Ipsos Publications

Ipsos Publications

Construction in Myanmar

Myanmar has seen a renaissance in construction work due to both the economic liberalisation that is happening in the country as well as the necessity of infrastructure growth. This Research Note from Ipsos Business Consulting highlights key developments in Myanmar’s construction industry such as the urbanisation of major cities and growth of industrial zones. (This research note is available in both English and Japanese.)

ミャンマーにおける建設産業

ミャンマーは都市開発において他国に比較して遅れをとっていますが、ここ数年から将来にかけて、建設産業では目を見張る成長の伸びが期待されます。都市化発展の為にはインフラの整備が欠かせません。日本企業も様々な分野で支援を行っております。

 

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Ipsos Publications

Healthcare in Myanmar

As the economy continues to grow in Myanmar, one of the areas that has seen a major overhaul is the healthcare industry. This Research Note from Ipsos Business Consulting explores the healthcare sector in Myanmar, including their healthcare systems and facilities, opportunity sectors and medical tourism. (This research note is available in both English and Japanese.)

ミャンマーにおける保健医療

ミャンマーの経済成長に伴い、大幅な改良があった産業が保健医療分野です。今回のレポートでは、ミャンマーの医療制度や医療施設、医療保険などを含め、幅広く保健医療の現状が俯瞰できます。

 

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Ipsos Publications

Emerging Markets and the Changing Global Order: Is there a new model of development?

A new survey by Ipsos for King's College International Development Institute of public attitudes in the emerging markets reveals that despite an economic downturn and political troubles, the USA is still considered the country to look to for the right ideas about the economy and jobs.

 

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Ipsos Publications

Developing Your Firm's Retail Location Strategy

How did one of the largest malls in the world get its location strategy wrong? For a retailer, brand owner or property developer, it is critical to select retail sites that would offer the most attractive revenue potential, or a platform that will strengthen the company’s brand positioning in the market. In this Research Note from Ipsos Business Consulting, we highlight the challenges of location assessment in emerging markets and describe a framework for developing a robust strategy plan.

 

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Ipsos Publications

- Achieving Successful Distribution in Emerging Markets
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- Distribution Channel Strategy Design Download PDF (969kb)

Achieving Successful Distribution in Emerging Markets

Many foreign companies operating in emerging markets lack basic knowledge to enable them to design efficient distribution channels for these very specific markets, which inhibits their commercial potential. Manufacturers are too often uncommitted in the way they approach the matter of distribution, whilst at the same time lacking understanding about how to design and implement effective distribution strategies. Instead they typically base their choice of channels on underlying factors, such as the company’s business strategy or market conditions, with distribution commonly seen as little more than a utilitarian task.

Many companies entering new markets quickly learn that determining the best possible sales channels is a much harder task than first thought. Finding the right distribution partners and managing them successfully is key to delivering successful distribution that drives sales and increases a company’s local success.

This research note from Ipsos Business Consulting includes a general model to help companies to overcome this problem. It draws on the common characteristics of emerging markets to create a “best fit” distribution strategy solution for companies, both new entries and established manufacturers.

“Achieving Successful Distribution in Emerging Markets” should be read in conjunction with the detailed case study “Distribution Channel Strategy Design”.

 

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