Ipsos Publications

Developing Your Firm's Retail Location Strategy

How did one of the largest malls in the world get its location strategy wrong? For a retailer, brand owner or property developer, it is critical to select retail sites that would offer the most attractive revenue potential, or a platform that will strengthen the company’s brand positioning in the market. In this Research Note from Ipsos Business Consulting, we highlight the challenges of location assessment in emerging markets and describe a framework for developing a robust strategy plan.