Ipsos Publications

Ipsos Publications

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Investing in Brazil 2016 - Disenchantment Pragmatism & Hope

After the success of our first Ipsos Flair in Brazil, made possible thanks to the great reception of our clients and the commitment of our teams, we are pleased to present the second edition. The scenario has significantly changed within a year, and some of the expected promises were delayed. The most commonly heard ‘when’ words are: recession, protests and disenchantment.

Nevertheless, Ipsos is not here to whine. On the contrary, it is in turbulent waters like these that
navigation requires more command; because it opens a safe way.

We invite you to discover our perspective and our outlook for Brazil in 2016. Email

Ipsos Publications

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Geared for Health - ASEAN's Healthcare Industry

Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.

The paper provides a commentary on the opportunity for growth within the ASEAN healthcare sector as well as the strength of Thailand, Malaysia and Singapore in the global healthcare industry.

Ipsos Publications

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Thailand: Ipsos Flair - Understand to anticipate

The world balance of power is changing and our customers are entering new markets.

The Ipsos Flair series of manuals is designed to help businesses formulate a strategic planning approach to countries they do not really know well, or where they may simply project their own stereotypes.

Following on from the original France Flair and subsequent editions covering Italy, China and Brazil,
we now present Ipsos Flair Thailand!

Ipsos Flair Thailand provides an essential briefing on:

  • The country’s values and mood
  • The influence of its history, religion and culture
  • The local people’s vision of the future, their ambitions, desires and ideals
  • How these factors shape how consumers behave, and how they relate to brands
  • How to succeed in Thailand.

Email thailand.bc@ipsos.com to find out more about investing in Thailand and South East Asia.

Ipsos Publications

Opportunities and Challenges in China’s 3D Printing Market

Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering. Ipsos Business Consulting research reveals hype surrounding the technology as a key limiting factor. Outlandish claims about the uses of 3D printing are creating confusion in the market which is in turn stalling its development. However, opportunities exist for agile companies who are able to dispel such myths by effectively communicating and marketing the technology’s practical applications. Concerted efforts by both government and the private sector to bridge the knowledge gap will be essential to ensure long-term growth.



Ipsos Publications

Trends in China’s Automotive Component Manufacturing Industry

China's automotive components sector is set to achieve annual growth of 20 per cent for the next five years driven by demand for new cars and a growing secondary market. The aftermarket segment will become the main outlet for automotive parts as the average age of vehicles on the road continues to rise and the current total car population has already surpassed 100 million. The counterfeit auto parts market, already the world's largest with a current value of about US$40bn, will only increase as the overall market grows.