Ipsos Publications

Ipsos Publications


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Thailand: Ipsos Flair - Understand to anticipate


The world balance of power is changing and our customers are entering new markets.

The Ipsos Flair series of manuals is designed to help businesses formulate a strategic planning approach to countries they do not really know well, or where they may simply project their own stereotypes.

Following on from the original France Flair and subsequent editions covering Italy, China and Brazil,
we now present Ipsos Flair Thailand!

Ipsos Flair Thailand provides an essential briefing on:

  • The country’s values and mood
  • The influence of its history, religion and culture
  • The local people’s vision of the future, their ambitions, desires and ideals
  • How these factors shape how consumers behave, and how they relate to brands
  • How to succeed in Thailand.

Email thailand.bc@ipsos.com to find out more about investing in Thailand and South East Asia.

Ipsos Publications

Opportunities and Challenges in China’s 3D Printing Market

Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering. Ipsos Business Consulting research reveals hype surrounding the technology as a key limiting factor. Outlandish claims about the uses of 3D printing are creating confusion in the market which is in turn stalling its development. However, opportunities exist for agile companies who are able to dispel such myths by effectively communicating and marketing the technology’s practical applications. Concerted efforts by both government and the private sector to bridge the knowledge gap will be essential to ensure long-term growth.


中国3D打印市场中的机遇和挑战

尽管3D打印科技有潜力在包括从教育、医疗到设计、工程等一系列行业中掀起创新浪潮,事实上,相比于许多相关行业专家之前的预测,3D打印技术在中国的普及速度相对较为缓慢。益普索市场咨询的本次研究旨在破除导致3D打印行业发展的局限因素,包括社会和市场对这一门前沿科技的错位理解,揭示3D打印技术的实际应用价值。行业中对于3D打印技术应用的夸大说辞在终端用户群体造成了许多误解和疑惑,进而影响了行业的发展进程。然而,对于积极进取致力于通过有效传播推广3D打印技术在各行业中可实现的实际应用价值的公司来说,该行业中潜藏着巨大的潜力。相关政府机构和私营部门的紧密合作,搭建起产业上下游知识互通的桥梁,将成为保障3D打印行业长期发展的基础。

Ipsos Publications

Trends in China’s Automotive Component Manufacturing Industry

China's automotive components sector is set to achieve annual growth of 20 per cent for the next five years driven by demand for new cars and a growing secondary market. The aftermarket segment will become the main outlet for automotive parts as the average age of vehicles on the road continues to rise and the current total car population has already surpassed 100 million. The counterfeit auto parts market, already the world's largest with a current value of about US$40bn, will only increase as the overall market grows.

Ipsos Publications

Powering ASEAN’s Growth

Territorial oil disputes, rising fuel prices, nuclear disasters and choking smog levels have brought energy issues sharply into focus in recent years. Opinion polls have highlighted the concerns from all countries about the safety, affordability and sustainable supply of energy. This paper from Ipsos Business Consulting considers the energy challenges facing ASEAN countries up to the end of this decade and how they will shape the region in subsequent years. As the ASEAN economies continue to grow, so too will consumption rates of energy and hence, fossil fuels. This could create further strains on overloaded grids and further pollution in the skies and waterways. Ipsos will consider some the technologies and trends that could help to avert this disastrous scenario.

Ipsos Publications

Eco Cars And Key Developments Within The Global Auto Industry

The demand for so-called “eco cars” such as hi-tech hybrids and electric vehicles (EV) has increased in recent years, not only in developed markets but in emerging markets as well. Ipsos Business Consulting provides a bird’s-eye view on the key developments within the global automotive industry in this Research Note.

世界の自動車産業の潮流(エコカーと主要な技術開発動向)

近年、先進国のみならず新興国においても、ハイブリッドやEVなど環境に配慮した「エコカー」への需要が高まってきております。この度のリサーチノートは、世界の自動車産業におけるエコカーと主要な開発動向を、鳥瞰図的視点からまとめたものです。

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