Go-to-Market Strategy in Indonesia Ipsos Flair: Dealing with the opposites
The Ipsos Flair series of manuals is designed to help businesses formulate a strategic planning approach to countries they do not really know well, or where they may simply project their own stereotypes. We have previously published Ipsos Flair for Thailand in 2015 and 2017. Now we launch Ipsos Flair for Indonesia: Dealing with the Opposites – a unique introduction to the most significant economy within Southeast Asia.
Government incentives are pushing Indian cars toward an electric and autonomous future. But replacing petrol and diesel-based vehicles with cleaner, self-driving cars presents special difficulties in a country whose drivers embrace cheap vehicles and irregular driving standards. Download this publication to see which Indian car manufacturers are leading the way toward a new generation of vehicles, and the challenges they face on the road ahead.
To explore perceptions, Ipsos conducted a survey amongst a representative sample of more than 1000 Australians, which revealed that most people understand little about the range of technologies that fall under the AI banner and what they do know is informed by Hollywood — ‘the Terminator effect,’ if you like.