About Us

Fact-based growth strategy consulting: Ipsos Business Consulting

Ipsos Business Consulting is a purpose-driven consultancy that believes knowledge empowers organisations and enables them to create opportunities and generate growth around the world.

Here at Ipsos Business Consulting we are united and driven by our mantra “Build ● Compete ● Grow” - three words that encapsulate who we are and what we do.

  • Build - establish firm foundations for new lines of business that match client resources to the strongest opportunity within their chosen market.
  • Compete - devise winning business models that will outperform the competition.
  • Grow - improve top-line growth for developed and emerging markets.

Not only does this purpose-driven proposition define who we are, it also clearly establishes what we are not.

We are very happy doing what we do best: connecting with businesses that thirst for knowledge and helping them achieve their goals by providing strategic advice based on market facts that draws on our extensive on-the-ground experience and generates insights through targeted research. We pride ourselves on being specialists and do not feel the need to be everywhere. We are not interested in becoming general management, human resources or IT consultants. We know our experience and methodology are best in class and we’re happy to say so.

Furthermore, we know our purpose and reason for being directly addresses the top three questions asked by business leaders, namely:

1. How should I build my business in a given market?
2. Who are my competitors and how should I best compete with them?
3. What are the growth opportunities for our business within the market and what value proposition can generate the best growth for us there?

Over the past three decades, we have developed several proprietary tools and processes that answer these questions to help clients “Build ● Compete ● Grow”. Our solutions include, but are not limited to:

  • Go-to-Market Strategy, including forecasting and market sizing
  • Partner Evaluation
  • Business Unit Strategy
  • Competitive Intelligence
  • Sales & Marketing
    1. Brand Value Creator
    2. Pricing
    3. Optimal Channel Strategy
    4. Sales Detector (Sales strategy and lead generation)
    5. B2B Customer Segmentation

Go-to-Market Strategy

Successful companies all have a similar characteristic: a go-to-market system that provides the company’s senior executives with assurance that the marketing and sales activities are closely aligned to corporate strategy, and therefore able to drive growth.

Partner Evaluation

Forging strategic partnerships or acquiring another company can play a key role in driving your operations growth. Our proprietary methodology identifies the most suitable partnerships to drive your expansion and growth strategy.

Business Unit Strategy

Every business wants to deliver long-term sustainable growth, but the evidence shows that many businesses fall short of their expectations on this front. Our goal is to help you to develop action-orientated strategies to enhance the competitive capabilities of your business.

Competitive Intelligence

Competitive Intelligence empowers your leadership team with hard-to-find information, analysis of your competitors’ activities, and fact-based insights about how your market will change; thereby putting you one step ahead of the crowd.

Sales and Marketing Consulting

By drawing on our decades of expertise and unparalleled experience as emerging markets specialists, Ipsos consultants will work directly with your team to develop customised solutions that are tailored to your specific needs and goals.