Construction Equipment Industry


China: Overview of the Component and Service Aftermarket

Well-developed infrastructure is a cornerstone for growth in every economy. It helps to create the right environment for governments and industry players to generate output that will lead to strong growth in GDP, and development of the economy during the different stages in the process of moving from developing to developed economic status. Whilst the huge investment in China's infrastructure is well documented and understood, there are many regions that still have much to do to improve the infrastructure within country and across their regions and sub-regions. India, Africa, Middle East, Southeast Asia, and Latin America are all regions that have ambitious plans for the continual improvement in infrastructure. Add to this the rapid urbanisation and transition to modern technology within the building materials segment, in developing economies on 5 continents and it becomes apparent that the construction industry can anticipate strong revenue streams going forward.

Turning specifically to China, Ipsos Business Consulting believes that the construction equipment market still offers global, regional and local players some interesting opportunities for growth. After a prolonged period of growth coinciding with China’s entry on the global economic stage, the country’s construction vehicles industry is experiencing a tough time. From a high of around 975,000 construction equipment (CE) units sold in China as recently as 2011, sales in 2015 were down to around 648,000. The decline continues to be felt across most of the industry despite China’s plans to follow through on its highly ambitious One Belt One Road initiative, linking the country’s infrastructure with economic centres in Europe, the Middle East and Africa.

China’s overall slowdown in construction does not mean that investors should steer clear of the industry, however. Previous years’ high-volume CE sales mean that a large proportion of China’s active CE is either near or past the end of its warranty, opening up a potentially lucrative and long-lasting aftermarket for companies that organise their market strategies correctly.

Our Construction Industry Team

For more than 20 years Ipsos has worked with the leading construction material manufacturers, from commodity products to specialist materials. Having established our first consultants office in 1994 in Hong Kong, we have expanded our network to offer a wide range of consulting and marketing research solutions for the construction and building materials industry. Ipsos is a leading provider of research and consulting services to multinational and regional players: we were one of the first global marketing research company to establish a specialist division focused on the needs of the construction industry. We assist many of the best known construction material manufacturers with a unique combination of consultants, market researchers and our network of offices, which spans 87 countries and five continents.

Douglas Cassidy
Global Construction Sector Lead

Wijaya Ng
Regional Head for Greater China
+86 21 2231 9598

Masatoshi Shioda
Country Head – Japan

Per-henrik Karlsson
Head – Singapore

Lynn Morgan
Head – Europe and North America

Bhasker Canagaradjou
Country Head – India
+91 (22) 6620 8000

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